The Spring 2014 campaign pictures for Louis Vuitton came out this week. This is the final hurrah from Marc Jacobs’ influence as Creative Director at the luxury powerhouse before he exits.
The pictures are stunning to say the least. The women used in the campaign were Sofia Coppola, Gisele Bündchen, Caroline de Maigret, Edie Campbell, Fan Bingbing and Catherine Deneuve (apparently personal muses of Marc Jacobs).
What makes this a striking campaign, is the age of the women; they range from 32-70. The photos capture elegance at any age and really try to show that Louis Vuitton is for every woman and every time of their lives.
The blue and black color scheme bring a new light (or darkness) to Louis Vuitton. Personally, when I think of the luxury brand, I think of the tired brown and tan checkerboard pattern, LV monogram pattern, and cherries. The pictures make the bags look edgy, dark, and still somewhat a classic staple; almost a ‘bad girls have LV’ motif.
With new Creative Director Nicolas Ghesquière stepping in, hopefully he will continue to move the luxury brand into a new direction that won’t have checkerboard leather on every item 🙂