Fashion houses collaborating with artists is not a new idea. But it is an idea that is gaining steam.
One of the most popular and largest collaborations to date is that of Louis Vuitton and international artist Yayoi Kusama. What is the big significance about this partnership? The Business of Fashion blog explains how far this collaboration went:
“…encompassing leather goods, ready-to-wear, shoes, sunglasses, watches and jewellery; a roll-out of stroboscopic Kusama window schemes in 460 Louis Vuitton stores in 64 countries; and the creation of seven special concept stores…”
One specific concept store in Selfridges, London was the most decorated LV store. It was enveloped from ceiling to chair in the Yayoi Kusama world of dots. Clothing, accessories, and handbags were designed around the artist’s eccentric dot patterns.
Now over a year since the sea-urchin-like LV store in Selfridges has gone back to its original LV luxury like state, the dots have made a new appearance. This time in partnership with Giorgio Armani and a mister George Clooney. The current cover for W Magazine‘s “Art Issue” for December and January has Mr. Clooney dressed head to toe in the ubiquitous Kusama dots, ultimately making it look as if Mr. Clooney is merely a floating head.
But if the original LV and Kusama collaboration was so big and recognizable, why would Giorgio Armani want to have Kusama design a suit for them if everyone else will think it to be Louis Vuitton? Is Armani trying to ride on the wave from last year? Who is this really benefitting?
One could argue that Armani is being smart about this and is taking the original LV and Kusama collaboration one step further into the menswear. Or Armani could be overshadowed by the recent collaboration and be lost in the sea of dots…
- W Magazine gives George Clooney the Kusama spot treatment (fashion.telegraph.co.uk)
- George Clooney by Yayoi Kusama for W Magazine (team-yellow.com)
- It’s a Dotty World (stylebubble.co.uk)
- George Clooney Covers W in Custom Yayoi Kusama (fashionista.com)