J.Crew Royally Lands in London

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Have you seen this week’s Bloomberg Businessweek? Don’t be frightened that the Royal couple decided to pose for these shots! After giggling for a few minutes, I had to find out why Will & Kate were dancing on the cover.

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So like I said, Bloomberg Businessweek is behind the dancing couple. My favorite thing about this is the transparency between the cover and how they did it. BBW comes right out and says, ya we photoshopped this and went on to show their step by step instructions. This is such a great way to take advantage of a digital magazine cover. The gif cover brings animation and fun to what could have been an otherwise boring cover. If you just saw the still photo of the couple, you would just think oh they posed for a cover? And then maybe inclined to learn more only to be fooled into learning it was just photoshop. This creative idea almost pokes fun at how much models and celebrities are photoshopped on magazines all the time to give a “too good to be true” visual of themselves. Just look at this video that went viral last month. It will be interesting to see if any more digital mags take notice of this and create something similar or more dynamic in the future.

And what’s better is that the clothing styles do kinda seem to fit the couple (more so William than Kate.) So who is the royal couple wearing in these images? J.Crew

Jenna Lyons and Mickey Drexler
Jenna Lyons and Mickey Drexler from J.Crew

J.Crew finally made it across the pond to bring American fashion to London. In the article, J.Crew Chief Executive Officer Millard “Mickey” Drexler and Creative Director and President Jenna Lyons give their interpretations about J.Crew’s fashion evolution, good representation of American fashion, and its competitive prices.

J.Crew London Store on Regent Street
J.Crew London Store on Regent Street

Three new stores opened up in London this past November, but we know this is just the beginning of their expansion 🙂

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